Privacy Policy
Last updated: May 26, 2025
LendGuide.ca (“we”, “us”, “our”) is operated by 250 Digital Inc., a corporation incorporated in British Columbia, Canada. We take your privacy seriously and are committed to protecting the personal information you share with us.
This Privacy Policy explains what information we collect, why we collect it, how we use it, and your rights under Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). It applies to the LendGuide.ca website and any related services.
By using our website, you consent to the practices described in this policy.
1. What Information We Collect
Information you provide to us
When you submit a request for a mortgage quote or broker match through our lead form, we collect:
- •Your first and last name
- •Email address
- •Phone number
- •Province of residence
- •Loan purpose (purchase, refinance, renewal, home equity)
- •Approximate property value and mortgage amount (if provided)
We do not collect your Social Insurance Number, date of birth, income, employment details, or credit information through our website. That information is collected directly by the mortgage broker or lender when you apply.
Information collected automatically
Like most websites, we automatically collect certain technical information when you visit:
- •IP address (used to determine general geographic region)
- •Browser type and version
- •Pages visited and time spent on pages
- •Referring URL (how you found us)
- •Device type (desktop, mobile, tablet)
2. How We Use Your Information
We use the information we collect for the following purposes:
Matching you with licensed mortgage brokers
Your contact information and loan details are shared with one or more licensed mortgage brokers in your province who can help with your mortgage needs. You will only be contacted by brokers we have vetted and who are registered with the appropriate provincial regulator.
Improving our service
We use aggregate, anonymized data to understand how visitors use our website and improve our tools, calculators, and content. This data does not identify individuals.
Communications
If you have submitted a request, we may follow up to confirm your inquiry was received. We do not send unsolicited marketing emails without your consent.
Legal compliance
We may use or disclose information as required by applicable law, legal process, or government request.
3. Who We Share Your Information With
Licensed mortgage brokers: When you submit a quote request, your contact details and loan information are shared with licensed mortgage brokers who can assist you. These brokers are regulated by provincial authorities and are legally bound by confidentiality and privacy obligations.
We do not sell your personal information. We do not sell, rent, or trade your personal information to any third parties for their own marketing purposes.
Service providers: We use third-party services to operate our website (such as hosting, analytics, and form processing). These providers access your data only as necessary to provide services to us and are bound by confidentiality agreements.
Legal requirements: We may disclose information if required to do so by law, court order, or government authority.
Our commitment:
We will never share your personal information with insurance companies, credit bureaus, advertisers, or any party not directly involved in facilitating your mortgage inquiry.
4. How Long We Keep Your Information
We retain personal information only as long as necessary to fulfill the purposes described in this policy.
- •Lead form submissions: retained for up to 24 months, or until you request deletion
- •Analytics data: retained in aggregated, anonymized form indefinitely
- •Server logs: retained for 90 days for security purposes
You may request deletion of your personal information at any time by contacting us at privacy@lendguide.ca.
5. Your Rights Under PIPEDA
Canada's Personal Information Protection and Electronic Documents Act (PIPEDA) gives you the following rights regarding your personal information:
Right to access
You have the right to request a copy of the personal information we hold about you.
Right to correction
You have the right to request that we correct inaccurate or incomplete personal information.
Right to withdrawal of consent
You may withdraw your consent to our collection and use of your personal information at any time, subject to legal and contractual restrictions.
Right to deletion
You may request that we delete your personal information, subject to our legal retention obligations.
Right to complain
You have the right to file a complaint with the Office of the Privacy Commissioner of Canada (OPC) if you believe we have not handled your personal information in compliance with PIPEDA.
To exercise any of these rights, contact us at privacy@lendguide.ca. We will respond to requests within 30 days, as required by PIPEDA.
6. Cookies and Analytics
LendGuide.ca uses cookies and similar technologies to operate our website and understand how visitors use it.
Essential cookies
Required for the website to function. These cannot be disabled. They do not store personally identifiable information.
Analytics cookies
We use privacy-focused analytics to understand aggregate traffic patterns — pages visited, time on site, referral sources. This data is anonymized and cannot be used to identify individual visitors.
No advertising cookies
We do not use third-party advertising networks or allow advertisers to place tracking cookies on our website.
You can control cookies through your browser settings. Disabling essential cookies may affect website functionality.
7. How We Protect Your Information
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. Our website uses HTTPS (TLS encryption) for all data transmission. Access to personal information is restricted to employees and contractors who need it to perform their duties.
No method of transmission over the internet is 100% secure. While we take reasonable steps to protect your information, we cannot guarantee absolute security.
8. Links to Third-Party Sites
Our website contains links to external sites including government websites, lender websites, and regulatory bodies. These sites have their own privacy policies. We are not responsible for the privacy practices of third-party websites and encourage you to review their policies before providing any personal information.
9. Children's Privacy
LendGuide.ca is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us at privacy@lendguide.ca and we will delete it promptly.
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will update the “Last updated” date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy. We encourage you to review this page periodically.
11. Contact Us
For privacy inquiries, access requests, or complaints, contact our Privacy Officer:
If you are not satisfied with our response, you may file a complaint with the Office of the Privacy Commissioner of Canada.